The
company decided to pursue with the business concept of sisig because it has a
big potential since it’s a first in the food industry. The team also observed how college students
want sisig as their meal for the day and some are even willing to go to
restaurants just to eat sisig. The team
took advantage of this observation and brainstormed and came up with a sisig
wrap that gives new flavour. Compared to
other sisig products, Sisig Sa-Wrap gives a unique way of eating sisig, not as
a usual viand. It is healthier in a way
that it gives the best alternative source of Carbohydrates. Instead of rice, they use Tortilla Wrap as
the source of carbohydrates. And it
gives you a complete meal. The excess
oil and fat are also drained to lessen the fat. This is the only sisig that gives different
variant of sauces that complements each kind of sisig product. As the team conducted their research and
surveys, it reflected how sisig is popular in the Philippines. Almost all Filipinos know or eat sisig.
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