Wednesday, January 16, 2013

Product Development (2nd Year)


The company decided to pursue with the business concept of sisig because it has a big potential since it’s a first in the food industry.  The team also observed how college students want sisig as their meal for the day and some are even willing to go to restaurants just to eat sisig.  The team took advantage of this observation and brainstormed and came up with a sisig wrap that gives new flavour.  Compared to other sisig products, Sisig Sa-Wrap gives a unique way of eating sisig, not as a usual viand.  It is healthier in a way that it gives the best alternative source of Carbohydrates.  Instead of rice, they use Tortilla Wrap as the source of carbohydrates.  And it gives you a complete meal.  The excess oil and fat are also drained to lessen the fat.  This is the only sisig that gives different variant of sauces that complements each kind of sisig product.  As the team conducted their research and surveys, it reflected how sisig is popular in the Philippines.  Almost all Filipinos know or eat sisig.  





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